Regional Economic Development Agency for Sumadija and Pomoravlje, participated at the Athens International Tourism Expo AIT EXPO, from 6 - 8.12.2019, as part of the project "Building the ADRION Brand Name in Tourism: Indulging all Five Senses - ADRION 5 SENSES".

At the joint stand of the project partners, the visitors of the fair were presented with the new brand ADRION in tourism based on satisfying all 5 senses of tourists, as well as the multilingual web platform www.adrion5senses.eu, which also presented the tourist offer of Sumadija and Pomoravlje as part of the ADRION macro tourist destination.

The Regional Economic Development Agency for Šumadija and Pomoravlje, as one of nine partners from eight countries of the Adriatic - Ionian region, is actively engaged in the implementation of activities aimed at implementing an integrated approach in the development and promotion of sensory tourism, i.e. the creation of new types of tourism offers.