The primary objective of the Regional Agency is to create conditions and stimulate economic and social development of the Šumadija and Pomoravlje region.  

The Mission of the Regional Agency is to create conditions for sustainable socio-economic development of Šumadija and Pomoravlje by building instruments of regional and local economic development and stable network of key factors: the Serbian government, local authorities, the Regional Chamber of Commerce, the National Employment Service, associations of entrepreneurs, universities, financial institutions, donors, NGO sectors, local media, service providers and others.

The Vision of the Regional agency is to represent a key provider of development processes in Šumadija and Pomoravlje through the creation and coordination of the implementation of development strategies, strengthening the identity of the territory where it exerts its influence and creating networks and partnerships of the key stakeholders.

Activities of the Regional Agency are aimed at managing the development process of Šumadija and Pomoravlje region in five priority development areas: development of small and medium-sized enterprises and entrepreneurship, human resource development, infrastructure development, tourism development and the development of the rural.