10.12.2019 | Territory Development

Presenting ADRION brand at the Festival of «rakija» brandy

At the first regional brandy festival held on December 5, 2019 in Kragujevac, the Regional Economic Development Agency for Sumadija and Pomoravlje presented the ADRION 5 SENSES project, Building ADRION brand in tourism – indulging all five senses. In building a  brand important are local products and their recognition in the market and in the tourist offer of the region. As this event was attended by a large number of visitors, the ADRION brand was successfully presented with an emphasis on a multisensory integrated tourism product and the role of taste and smell in creating an authentic experience for tourists and visitors.

5SENSES festival rakije 1 5SENSES festival rakije 2

The festival was organized by the Regional Association of Producers from Kragujevac, in cooperation with the Serbian Chamber of Commerce, the Kragujevac Regional Chamber of Commerce, the city of Kragujevac, the Regional Economic Development Agency for Sumadija and Pomoravlje, the Center for Rural Development and the city tourist organization.

5SENSES festival rakije 35SENSES festival rakije 4


Share This
Link Up! Serbia II english
WIDE projekat
Supporting the catering sector from the territory of the city of Kragujevac in mitigating the effects of the pandemic of COVID-19
Building the ADRION Brand Name in Tourism: Indulging all Five Senses
EnerMOB - Interregional Electromobility Networks for intERurban low carbon MOBility
Fostering Innovation in the Danube Region through Knowledge Engineering and IPR Management - KnowING IPR
INSiGHTS
InnoHPC
eGUTS
Procurements
ENG EKP
Copyright © 2010. Regional Economic Development Agency for Sumadija and Pomoravlje
web design & development: Linea Soft