At the first regional brandy festival held on December 5, 2019 in Kragujevac, the Regional Economic Development Agency for Sumadija and Pomoravlje presented the ADRION 5 SENSES project, Building ADRION brand in tourism – indulging all five senses. In building a  brand important are local products and their recognition in the market and in the tourist offer of the region. As this event was attended by a large number of visitors, the ADRION brand was successfully presented with an emphasis on a multisensory integrated tourism product and the role of taste and smell in creating an authentic experience for tourists and visitors.

The festival was organized by the Regional Association of Producers from Kragujevac, in cooperation with the Serbian Chamber of Commerce, the Kragujevac Regional Chamber of Commerce, the city of Kragujevac, the Regional Economic Development Agency for Sumadija and Pomoravlje, the Center for Rural Development and the city tourist organization.