On 27.06.2018. in the city of Ioannina, the Epirus region of Greece, the kick off meeting of the partners on the ADRION 5 SENSES project was held. The Regional Economic Development Agency for Sumadija and Pomoravlje, as one of the project partners, presented the agency, Sumadija and Pomoravlje region and development goals and directions. The meeting agreed on the strategic approach to the implementation of the project and an action plan for the forthcoming implementation period.

The project suggests a holistic approach to sight, hearing, smell, taste and touch to develop effective branding strategies and boost the performance of ADRION destination by creating conditions to enhance tourist experiences. This integrated approach (sensory marketing) is new and innovative for the ADRION area.