16.11.2020 | REDASP

Sensory marketing webinars

As part of the ADRION 5 SENSES project, three seminars were held on topics related to sensory marketing and marketing strategies in tourism. The seminars were held online, via the Zoom platform, in the following order:

1) 09.11.2020 - Sensory Marketing in the ADRION Region 
2) 11.11.2020 - One Brand to Rule them All 
3) 13.11.2020 - Creating Synergies in the ADRION Region

The seminars are intended for employees in the tourism sector and managers of tourist destinations in order to improve the tourist offer of the targeted areas of the ADRION region and all destinations in general.

The Regional Agency for Economic Development of Šumadija and Pomoravlje prepared a presentation for the first seminar "Sensory Marketing in the Adriatic-Ionian Region" with the topics of applying sensory marketing in 4P marketing strategies and creating a sustainable tourism product, illustrated with examples of good practice from Šumadija and Pomoravlje.

You can download all presentations at the web site of the project ADRION 5 SENSES, from the link https://adrion5senses.adrioninterreg.eu/library/adrion-5-senses-one-brand-to-rule-them-all-webinar-materials

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