Sensory marketing webinars
As part of the ADRION 5 SENSES project, three seminars were held on topics related to sensory marketing and marketing strategies in tourism. The seminars were held online, via the Zoom platform, in the following order:
1) 09.11.2020 - Sensory Marketing in the ADRION Region2) 11.11.2020 - One Brand to Rule them All
3) 13.11.2020 - Creating Synergies in the ADRION Region
The Regional Agency for Economic Development of Šumadija and Pomoravlje
prepared a presentation for the first seminar "Sensory Marketing in the
Adriatic-Ionian Region" with the topics of applying sensory marketing in
4P marketing strategies and creating a sustainable tourism product, illustrated
with examples of good practice from Šumadija and Pomoravlje.