The implementation of the ADRION 5 SENSES
project started on 01.01.2018 and on 11.12.2020. the final conference of the
project was held. At the conference held online, through the Zoom application,
the key results of the project were presented: the joint strategy and action
plan for the development of multidensory tourism product of the ADRION region,
ADRION 5 SENSES transnational cooperation network and web platform, ADRION 5
SENSES brand and exhibition centers. Partners from Montenegro and Greece presented
their experience in holding study visits and trainings during the restrictive
conditions due to the pandemic, which particularly affected the tourism sector. All
partners presented their follow-up plans for sustainability of the results
achieved on the project. From the aspect of capitalization of the results of
other projects implemented within the ADRION program of transnational
cooperation in the field of protection and valorization of cultural and natural
heritage, the projects SMART Heritage, TANGRAM, INNOVAGRO and INNOXENIA were
presented.
The Regional Economic Development Agency for
Šumadija and Pomoravlje presented their activity plan with an emphasis on the
marketing plan and the development and maintenance of the mobile application
Heart of Serbia, which was developed within this project as a virtual
exhibition center for the tourist offer of Šumadija and Pomoravlje.
