In continuation of the implementation of the ADRION 5 SENSES project - “Building the ADRION Brand Name in Tourism: Indulging all Five Senses”, the Regional Agency for Economic Development of Sumadija and Pomoravlje, in cooperation with local self-governments, tourism organizations and all actors in the field of tourism development, is working on the market analysis, competition and trends in tourism, especially with regard to the development of multisensory tourism products and marketing.

In addition, it is analyzing the potentials and examples of good practice in the field of rural tourism, active holidays and numerous events that represent the tourist potential and attraction. The results will be used for making a comparative analysis and as preparation for the development of a strategy for the development of multisensor tourism in the ADRION region.